Making ethical, sustainable, local goods accessible in Oakland since 2013. Everything we carry is made in the USA, mostly in the Bay Area, by artists and indie brands. We started with the Oakland-made brand Field Day Apparel, and still carry the full line. We also offer a fully stocked apothecary, skin care, cards, home goods and gifts to delight everyone.
Founder, Trinity, on left and new owner, Hana, on right
The brand Field Day Apparel was founded in 2005 by Trinity Cross, with the Sheet Dress made from
vintage bed sheets as its first product. Back then you could find Field Day at local craft fairs in the Bay Area and West Coast.
By 2013 the line had grown to include more original designs and Trinity realized she needed dedicated space for Field Day Apparel. She found a store front in Uptown Oakland and Field Day & Friends was born! In addition to Field Day Apparel, she brought in other local artisans and makers. She and her friends refinished the entire space: laying a reclaimed wood floor, installing vintage lamps and building custom racks and fixtures to make it the space we love today.
Field Day Apparel is now available in stores across the country and continues to make functional, flattering, comfortable clothing for womxn that is ethical and sustainable. Spring and Fall lines are released every year in XS-5X sizing and most of the fabrics used are now dead stock, sourced from Los Angeles. All the clothing is still made by a small team in Oakland from cutting to sewing to finishing.
During the pandemic, Trinity realized that she no longer wanted to split her time between her land in Nevada City and the store in Oakland. She’d been driving back and forth multiple times a week for several years. She emailed her subscribers to see if anyone was interested in buying the store and, well, here we are!
Hana Nesbitt bought the store in August of 2020, making her dreams of running a brick & mortar business in the East Bay a reality. Despite the many challenges we face this year with a pandemic, economic collapse and climate change, she is excited to share her love for handmade goods and support the Oakland community through Field Day & Friends.
People over Profit - the health of our community, our customers, our makers and our employees guides our decision making and we recognize that profits are not an accurate metric of a thriving community or business; our goal is to connect people through the products they use and make, not to get rich
Diversity - we are better together and best when all people are able to show up fully; we recognize the role of historic and systemic racism, sexism and discrimination in our culture and set tangible goals to seek equitability and justice in our business practices
Access - we believe all people deserve to have the option to buy beautiful, sustainable, healthy products and recognize the economic disparity that often creates a barrier for many in our community; we seek to create paths for everyone in our community to enjoy the goods we carry
Making - we believe in the inherent value of art in all forms and exist to support a thriving community that uses their creativity to make amazing products for each other; we believe supporting ethical practices and local production is better for Mother Nature, results in better products and allows us each to engage with our creativity